Based on more than forty interviews with Jobs conducted over two years—as well as interviews with more than a hundred family members, friends, adversaries, competitors, and colleagues—Walter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing.
At a time when America is seeking ways to sustain its innovative edge, and when societies around the world are trying to build digital-age economies, Jobs stands as the ultimate icon of inventiveness and applied imagination. He knew that the best way to create value in the twenty-first century was to connect creativity with technology. He built a company where leaps of the imagination were combined with remarkable feats of engineering.
Although Jobs cooperated with this book, he asked for no control over what was written nor even the right to read it before it was published. He put nothing off-limits. He encouraged the people he knew to speak honestly. And Jobs speaks candidly, sometimes brutally so, about the people he worked with and competed against. His friends, foes, and colleagues provide an unvarnished view of the passions, perfectionism, obsessions, artistry, devilry, and compulsion for control that shaped his approach to business and the innovative products that resulted.
Driven by demons, Jobs could drive those around him to fury and despair. But his personality and products were interrelated, just as Apple’s hardware and software tended to be, as if part of an integrated system. His tale is instructive and cautionary, filled with lessons about innovation, character, leadership, and values.
http://www.youtube.com/watch?v=1jqSK8Qv4ZY
Happy Reading…

When Mr.Jobs said that he wanted to put a dent in the universe, it wasn’t only with his iphones and ipads. It was with his eccentric and crazy personality as well. With so much an Steve Jobs and the person he was, I am beginning to wonder if such a personality is a must for the kind of effect he created. No judgements on the kind of person he was or what he did, but if you were to take Mr.Jobs as your role model does his personality appeal to you as well? Do you think if you didn’t have that kind of eccentricity you couldn’t actually put a dent in the universe?
If your full admiration is focused on Steve Jobs’ remarkable skills and talents, then his personality does not have to automatically fit into making him a role model. But for those who prefer an appealing personality a must in their ideal package of a role model, your answer could prove contrary. I don’t know Jobs personally as I’m sure most people don’t on this planet, so we only can only answer based on others’ perceptions. I’ve been reading his biography book and there are unappealing perceptions about him. Although, I don’t think personality needs to bring added value to a person being a role model as it depends on our personal preferences. With all that said, he is a great role model for those who have a desire to follow their passion and going to great lengths to manifest that into one’s reality. Steve Jobs created dents in the universe because he had an intention to change the world. For those who want to create dent like him, what is your intention? If creating dents is more of a priority than the intention, it would probably go as far as scratching the surface that eventually goes away.
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