Current Case Study : Applying what we read and what we watch every day!
Scenario: Client needs a Creative for their Trade Show – Back Drops
Client : I need a design that no one has ever seen before. Should focus on my business objective and must be easier to understand.
Creative Head : Sure, something unique as usual, will deliver – That’s a promise.
Pitch : Show cased the creatives, shared the philosophy behind, had a series of campaigns lined up, delivery time identified and the client is happy.
Work begins and after 7 days of progressive work. Client calls back…
Client : I saw a print AD today morning, very similar to what you have for me. I need this AD instead of yours. Make necessary changes.
Research Team, Creative Head, Copy writers look through the AD and found no corresponding links to the original idea. However, the client asserts on COPYING some work done by other agency.
What would you do? Initially, we refused to change – since it was copying someone else work. And the context we had, does not match with the client’s business objective nor to the concept and philosophy the theme carried.
I went back to my office contemplating on this new change. What should I do?
Should I adopt Howard Roark’s format? – Not changing a bit to his drawings but ripping the idea down and letting the client lose. (The Fountain Head Character)
Should I follow Dr. Gregory House’s policy? – They(patients) don’t know what they want – go ahead create and delivery – let’s face the outcome later. (Character from the TV series Dr. House)
Should I go the Peter Keating’s route?- Change, Amend, Copy, make the client happy and get paid well. (The Fountain Head Character)
Use Donald Drapper’s thought – Meet with the client and dump the project off with a Thank you. (Character from the TV series Mad Men)
At the right moment this thought came by: Surrendering – Tactic and Saved my DAY
Surrender Tactics – itouched
It is always our first instinct to react, to meet aggression with some kind of aggression. But the next time someone pushes you and you find yourself starting to react, try this: Do not resist or fight back, but yield, turn the other check, bend. You will find that this often neutralizes their behavior – they expected, even wanted you to react with force and so they are caught – off-guard and confronted by your lack of resistance. By yielding, you in fact control the situation, because your surrender is part of a larger plan to lull them into believing they have defeated you.
This is the essence of the surrender tactic: Inwardly you stay firm, but outwardly you bend. Deprived of a reason to get angry, your opponents will often be bewildered instead. And they are unlikely to react with more violence, which would demand a reaction from you. Instead you are allowed the time and space to plot the countermoves that will bring them down.
What a learning and relief it was… Try it… It might come handy to you too.